Alex

Trade in US options and win!

Alex

Trade in US options and win!

Background

Alex is uncomplicated, honest, safe and accessible trading for everyone.
Since 1999 more than 90.000 clients trade at Alex. Alex is part of BinckBank.

Briefing

After many suggestions of clients, Alex introduced trading in US options. To give them the opportunity to get to know this option and stimulate trading in US options a promotion week was set up.

Create a campagne to let our clients get to know US options at Alex and stimulate them to start trading.

Team

Marketing and Communication Alex (now Binck)

Role

Concept, UX and visual design

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Concept

In a concept meeting with the marketing team we decided for a campaign with an edge. It has to pop out between other mail on the doormat, Facebook campaigns and emails and attract attention. We would use all the options from offline (mailing) to online (email, reminder, landingpage) to engage clients in getting them familiar with US options and activate to get them trading.

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The final product

Mailing
DM E-Mail
Landing page