Upinion Web App

Get the insights you need, when you need them.

Upinion Web App

Get the insights you need, when you need them.

Background

Upinion started as a tech company with a focus on (market) research. Transform traditional online surveys into authentic human connections by engaging with your customers, employees and stakeholders in a way they already connect with each other. Inform, bond and find insights through the power of conversation.
Upinion is the only research platform lead by social messaging technology that allows you to have a conversational survey and chat live with your respondents.

Upinion works with Leiden University, World Health Organization, Oxfam Novib, Amsterdam University, Philips and many more.

Briefing

Design a web application that gives clients an ongoing real-time conversation with their audience, allowing them to make faster, smarter decisions, to improve their products or services.

Role

Concept, strategy, UX/UI and visual design

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Prototypes

Concept

In design sprints we created a set of features for a web application that clients use for having conversations with their respondents. With the product owner and stakeholders we set the scope and requirements in a concept meeting. The idea was to translate the conversational UI we implemented on respondent side also in the business side.  Viewing answers and feedback should feel like having an actual conversation with your respondents.

Wireflows

In ongoing design sprints and iterations with low fidelity wireflows we collaborate on new features and test them with stakeholders and potential users. These wireflows are the foundation of the high fidelity wireframes, which are shared in Invision with the team. These showed we were on the right track based on input.

Wireflows

In ongoing design sprints and iterations with low fidelity wireflows we collaborate on new features and test them with stakeholders and potential users. These wireflows are the foundation of the high fidelity wireframes, which are shared in Invision with the team. These showed we were on the right track based on input.

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The final product