Upinion Messenger

From survey to conversational UI

 

Upinion Messenger

From survey to conversational UI

Background

Upinion started as a tech company with a focus on (market) research. Transform traditional online surveys into authentic human connections by engaging with your customers, employees and stakeholders in a way they already connect with each other. Inform, bond and find insights through the power of conversation.
Upinion is the only research platform lead by social messaging technology that allows you to have a conversational survey and chat live with your respondents.

Upinion works with Leiden University, World Health Organization, Oxfam Novib, Amsterdam University, Philips and many more.

Briefing

Design a mobile tool that engages users to have an ongoing conversation to share their insights, feedback and stories to help improving.

Role

Concept, strategy, UX and UI/visual design

icon_new_section

Prototypes

From survey to conversational UI

Concept

In design sprints we set the scope and requirements with the team, consisting of product owner, developers, marketeers and design. Having an ongoing conversation instead of ‘just’ a survey was key to get the stories and insights of respondents. The mobile app had to feel like a chat or a one on one conversations to make research feel like being part of something important.

Visualization
How it works

Visualization
How it works

Wireframes

In several design sprints and iterations with low fidelity wireframes next I created interactive high fidelity wireframes that we collaborated on with stakeholders and the team. The development team used the wires as a foundation for the technical design.

Wireframes

In several design sprints and iterations with low fidelity wireframes next I created interactive high fidelity wireframes that we collaborated on with stakeholders and the team. The development team used the wires as a foundation for the technical design.

icon_new_section

The final product